kontext
Rockstar Games is expanding its pre‑launch promotion for Grand Theft Auto VI. On November 18, the day before the game’s release, ESPN will broadcast a special "Night in Vice City" event during an NBA game.
Rockstar Games is expanding its pre‑launch promotion for Grand Theft Auto VI. On November 18, the day before the game’s release, ESPN will broadcast a special "Night in Vice City" event during an NBA game.
The event is part of a larger marketing campaign aimed at building hype for the upcoming title.
☆ В избранное — sign in with Telegram to save stories
It shows how major gaming companies use popular sports broadcasts to hype new releases, which may affect what viewers see on TV.